Company: URBAN OUTFITTERS (Multinational Lifestyle Retail Based in the U.S)
Project: Self Project
Brief: Make digital display ads and Instagram story for summer sale focused on butterfly items from the Y2K trend.
Challenges: It was a challenge to figure out having better layouts and legibility at the same time. I wanted to create ads that make people feel freedom, flying in the sky like a butterfly especially during this pandemic.
RESEARCH
This retail is inspired by a vintage style and it is for summer so I thought of tie dye, water, sky, kind of blue back ground. They also often use handwriting or playful typefaces and handmade collage style for marketing materials.
Banner Examples
instagram story